“This poster can make you happier than any other on the subway.”
So reads an ad for the School of Practical Philosophy that graces the occasional NYC subway car. The problem is, it just doesn’t make me happy. It presses all my buttons, has me reaching for my red pen, and makes me think I’m a subway poster, which I don’t think I am.
If I’m supposed to be happier than “any other”, I ask myself this: than any other what? Than any other poster on the subway? Well, I’m posting on this blog, which makes me a poster, and I am on the subway (at least when I’m reading the ad), so I guess I’m another poster on the subway. But I don’t think that’s what the School of Practical Philosophy is getting at. Or maybe it is.
Perhaps it’s trying to say that the poster can make me happier than any other poster can. Ah: but then why leave out the can? Perhaps because it suggests a can of posters?
Can the School of Practical Philosophy possibly mean that its ad can make me happier than any other human – or reader, or thinker, or philosopher, or nit-picker – on the subway? But what happens when I resurface from the belly of the earth, blinking in the hot sunlight. Will I still be happy?